Project Description

OVERALL

We are looking for a qualified Digital Marketing Director (DMD) to take the lead in developing successful, long-term digital marketing strategies for our company.

As a DMD, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

RESPONSIBILITIES

  • Build our digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, apps, emails and social media) to ensure brand consistency and data traffic
  • Measure ROI and KPIs and plan the budget for all projects
  • Develop specific projects to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO/SEM and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with CMO, CFO, Digital Marketing Manager, Project Leaders to implement, track and evaluate the possibility of all projects
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments

REQUIREMENTS

  • BS/MS degree in marketing or a related field
  • Proven work experience as a Digital Marketing Director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web/app design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills